Know your audience before they know themselves
Every ticket sold generates data: demographics, purchase timing, channel preference, price sensitivity, group size, repeat attendance. The platform turns it into decisions you can act on. Organisers get live sales dashboards, buyer segmentation tools, and server-side Meta Pixel and GA4 tracking that feeds directly into their own analytics. Not aggregated platform data: your audience, your data, your insights.
Why it matters
Live sales dashboards for each event
Ticket sales in real time by category, channel and period. See exactly how your event is performing at any moment, not after the fact.
Buyer segmentation (demographics, geography, behaviour)
Segment your audience by age, location, purchase frequency, spend level and channel preference. Know who buys and how they buy, so you can plan the next campaign better.
Server-side Meta Pixel for each organiser
First-party data collection through a server-side Meta Pixel. Build custom and lookalike audiences in your own Meta ad account from actual ticket buyers.
Server-side GA4 for each event
Server-side Google Analytics 4 configured separately for each event. Reliable conversion tracking that ad blockers and browser restrictions do not interrupt.
Campaign performance tracking (which channel sells most)
Attribute every ticket sale to its source: social media, email, SMS, organic search, paid ads, physical points of sale. Know which channel pays off best before you plan the next season.
Historical comparison across events and seasons
Compare sales pace, audience composition and revenue patterns across events and seasons. Spot trends and anomalies, and forecast the next season from historical data.
Ready for the next step?